By rgrubbs | Posted in Feature Car on Friday, January 19th, 2018 at 9:59 pm
lamborghini urus

The New Lamborghini Urus

Few automobiles in recent memory have created much buzz and excitement as the new Super Sports Utility Vehicle.  Lamborghini, long considered the benchmark of ingenuity and performance,  unveiled the Urus concept back in 2012. Most people thought there was no chance the famed Italian brand would break into such a crowded market, even if this wasn’t their first time.  They were wrong.


1. Performance

The best way to properly cover the new Lamborghini Urus is to start with what it will be most known for, its performance.  This will be Lamborghini’s first ever forced induction car.  Under the hood, the twin-turbo 4.0-liter V8 is tuned to send 650 horsepower and 627 pound-feet of torque to all four wheels. Complete with an eight-speed automatic handling all that power, the Urus does 0 to 60 mph in just 3.6 seconds, going until it reaches a top speed of 190mph.  What this SUV can do isn’t just about raw, brutal power. Lamborghini is pioneering some of the most advanced forged composites in the industry. The use of this patented technology gives the Lamborghini Urus one of the best power to weight ratios in its segment.


2. Luxury Meets Technology

These days car interiors cant just be who has the softest leather, or the most touchscreens. The two have to be married in a way that’s cohesive. The tech needs to keep simple tasks simple but wrapped in a way that both luxurious and edgy.  Lamborghini revealed an interior with two large touchscreens on the center console. One displays the infotainment system and a second for the climate control settings. These screens replace the buttons commonly found in other Lamborghini models. The instrument cluster has been replaced by a screen as well.  The fully configurable instrument cluster will change to a different look depending on which driving mode is selected.

Drivers will also be able to adjust their experience behind the wheel. Positioned in the center console is a control lever that can switch the Urus’ four different drive modes, which are Strada, Sport, Corsa, and Neve (snow). There are two optional modes as well, Terra (off-road) and Sabbia (sand). These different modes tweak the suspension stiffness, steering feel, transmission response, exhaust note, and ride height accordingly. There’s a switch marked Ego that lets the driver create a unique profile with their preferred settings.


3. Design

The Urus brings striking modern Italian design to whats considered the SUV shape. The segment of Super Sports Utility Vehicles is becoming increasingly crowded, the Urus is the most aggressive, visually appealing vehicle out there. Even though it has the ability to transfer a car full of kids to soccer practice, it’s still a Lamborghini, through and through.  The vehicle’s front fascia takes styling cues from Lamborghini’s ultra-aggressive Aventador and gave it a beefier look to ensure this wasn’t some wimpy crossover. A sharp profile is given by the sloped roofline and large rear fender flares. The hard edges cast shadows giving it a menacing look from any angle.



4. DNA

Lamborghini has a history of building tough and menacing looking SUVs. Back in 1986, the LM002 went into production after the Cheetah and LM001 concepts garnered favorable responses. Over 300 of the “Rambo Lambo” were produced from 1986 through 1993. Even to this day it still has the look, feel, and the sound of a mid-eighties Lamborghini.

The Lamborghini Urus is an absolute game changer. For a segment filled with so many boring and soft examples, the Urus is here to shake things up, make its presence known. Something Lamborghini has become the best at.

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