A few months back we at O’Gara La Jolla wanted to make a change. We wanted to bring in a fresh new digital marketing team to shake things up and get our name out there. Enter CNG Digital Marketing. After months of incredible results and what has become an amazing partnership, they approached us about participating in a passion project. CEO Clement Connor and Vice-President Diaa El All had created a private car/rally club. It consisted of like-minded young professionals with a passion for cars. It was called it Fast Lane Drive. They asked us if we’d like to join. We asked how soon we could start.
FAST LANE DRIVE
The idea was simple. Get together a group of good people who have a passion for cars and go for a cool drive. Having already completed their inaugural rally we were eager to join for the second go round. The rally would start at CNG headquarters, located in the Sorrento Valley area of San Diego. From there we would drive through Rancho Sante Fe and Escondido on our way to the tiny town of Julian. Why Julian? Their famous apple pie of course.
The morning started with the meetup and introductions of rules and general expectations of the rally. This was not a race. There was nothing to prove. We all knew we could reach speeds that would result in jail time. The point was to enjoy the scenery, the roads, and most importantly, each others company. After we received our hats, VIP wristbands for the afterparty, all participants were given a special members-only card. Made of metal, the beautiful black card was engraved with your name, member number, and the year you joined. We started to get the feeling that this was something special. Especially when you realize that the rally is a non-profit. All net proceeds are donated to charity. And with that, the rally began.
SECOND HALF RALLY | AFTER PARTY
Upon arriving at the Julian Pie Company, a crowd began to form around the cars we had brought. Not often in the small rural town do you see a Lamborghini Aventador, Rolls-Royce Wraith, or dual Ferrari 488’s. Especially ones wrapped matte purple and grey courtesy of Smashtech. The stop was short but quite literally sweet. After the group photo was taken it was time to get back on the road. We would be heading back to town on a different but equally as spectacular route on our way to San Diego’s famed Little Italy. Waiting for us was one of the city’s hottest restaurants, Kettner Exchange. A part of the renowned SDMC Restaurant Group, Kettner was the perfect spot for the group to end the rally and unwind in proper fashion. Ensured to provide a momentous celebration, Fast Lane Drive utilized the creative event-planning talents of Connor’s wife, Lauren Turton, who designed an afternoon showcasing cars + cocktails + charity: three keys for any successful party! We all settled in and began to enjoy the libations KEX had to offer at its stunning rooftop outdoor bar including a drink named “Performante”. This was fitting on account of the Rosso Scuderia Huracan Performante we had staged along with a Blu Cepheus Aventador S outside Kettner. These insane blue and red paint schemes had locals and tourists alike gawking at the rare Italian beauties.
The afterparty raged on with the immensely talented duo CoEd providing the dance music for all the patrons of Kettner Exchange. The event culminated when a custom engraved jeroboam of Veuve Clicquot Brut was popped for everyone to share. Finally, a toast was given, celebrating not only Fast Lane Drive and it’s success, but the fun and friendships associated with it.
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