Lamborghini Urus – The World’s First Super Sport Utility Vehicle

By rgrubbs | Posted in Feature Car on Tuesday, February 27th, 2018 at 6:05 pm
Lamborghini Urus OGara Coach La Jolla

The Lamborghini Urus has landed.  At Lamborghini La Jolla, we are very proud and excited to be the first dealership on the entire West Coast to feature this incredible new automobile. The presence of this vehicle got the attention of someone quite popular in the online community. YouTube sensation FazeRug came by for a special one-on-one viewing of the car and absolutely fell in love.


A Little Backstory on the World’s First Super Sport Utility Vehicle

This will be Lamborghini’s first ever forced induction car.  Under the hood, the twin-turbo 4.0-liter V8 is tuned to send 650 horsepower and 627 pound-feet of torque to all four wheels. Complete with an eight-speed automatic handling all that power, the Urus does 0 to 60 mph in just 3.6 seconds, going until it reaches a top speed of 190mph.  What this SUV can do isn’t just about raw, brutal power. Lamborghini is pioneering some of the most advanced forged composites in the industry. The use of this patented technology gives the Lamborghini Urus one of the best power-to-weight ratios in its segment.

Inside, Lamborghini reveals an interior with two large touchscreens on the center console. One displays the infotainment system and a second is for the climate control settings. These screens replace the buttons commonly found in other Lamborghini models. The instrument cluster has been replaced by a screen as well.

Drivers will also be able to adjust their experience behind the wheel. Positioned in the center console is a control lever that can switch the Urus’ four different drive modes, which are Strada, Sport, Corsa, and Neve (snow). There are two optional modes as well, Terra (off-road) and Sabbia (sand). These different modes tweak the suspension stiffness, steering feel, transmission response, exhaust note, and ride height accordingly.

The vehicle’s front fascia takes styling cues from Lamborghini’s ultra-aggressive Aventador but with a beefier look to ensure this isn’t some wimpy crossover. A sharp profile is given by the sloped roofline and large rear fender flares. The hard edges cast shadows giving it a menacing look from any angle.


Delivery and Staging

The arrival of the Urus was an event in and of itself. The fact that Lamborghini La Jolla was the first on the West Coast to receive the car was a real privilege. The display that came with the car was the perfect way to accent the beautiful Grey SSUV in our showroom.  The Urus brought in a huge crowd of not only tourists but potential buyers as well.




Urus Unveiled Event

To unveil something this special you have to find a special location. It has to have a feel that is in line with the Lamborghini Brand itself.  For this, we looked at one of the most popular and stunning venues in San Diego, The Music Box. With music from DJ Staci the guests enjoyed the night and were able to take a seat in the 640 Horsepower Monster in the middle of the room. Big thank you to our partner Chris Brake Photography for his amazing work covering the night’s events.




YouTube Star

One of the highlights of the week was when we invited YouTube Sensation FazeRug to come in for a private showing of the Urus at the Lamborghini La Jolla dealership. He made a video about the experience stating that it may indeed be his new dream car (previously held by a Rolls-Royce Wraith). He was so taken with the car and its striking presence he attended our Unveil Event last night, and put down a deposit. Having already sold him his current Lamborghini Huracan, we are so excited to keep the relationship going and to one day soon see FazeRug take delivery of his incredibly spec’d Urus.

Thank you to all the partners who helped make this week so incredible for not only us here at O’Gara La Jolla but for our clients and guests as well.



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