Posts Tagged ‘continental’
With the new Bentley Continental GT on the way later this year, we at O’Gara La Jolla were given the opportunity to showcase the grand tourer to our clients. Most dealers would simply stage the cars in the showroom and do short drives in the surrounding area. We wanted to do something special and decided to aim a little higher. A few hundred feet higher. The Fly and Drive was born.
The Bentley Continental GT Debut
Back in September we did a video unveil of the new Bentley Continental GT. It was a great way to get folks excited about the upcoming next-generation Bentley. Fast forward a couple months and the same car from the video is now in our showroom. Flanked by an incredible Mulsanne Speed, we got the Continental ready for its big debut. Rather than throw some huge party we went another direction. We decided to give that same group first crack at seeing the beautiful new Bentley in the flesh.
In the automotive industry, most new car reveals are pretty straight forward and similar. Cue the music, pull back the cloth, and talk about the car while guests watch through their cell phone screens. This time around Bentley wanted to do something different. Show off the Continental GT in a creative way, and making the experience very exclusive. These are the highlights from the special Bentley La Jolla event.